The ‘No Guessing’ Policy

This is the Minute Business Riff (MBR). Quick takes. Big swings. Leadership riffs you can read in less time than it takes to scroll LinkedIn aimlessly.

One minute. One idea. That’s it.

Today’s word count: 249

It took me 55s to read this.

A friend of mine runs marketing at a mid-sized SaaS company.

One day, she walked into her team’s Monday meeting and just listened.

The topic: last month’s dip in signups.

Here’s what she heard:

“It’s probably the new website layout.” “Could be summer slowdown.” “I feel like people just don’t scroll anymore.”

Everyone had a theory.

No one had an answer.

So she asked a simple question: “What do we actually know?”

The room went quiet.

No one had pulled a report.

No one checked heat maps.

No one asked a customer.

They were smart - but they were guessing.

That day, she set a new rule: You can have a hunch, but you need a handle.

A number. A screenshot. A quote. Something real.

At first, it slowed things down.

But then the guesses stopped. The blame stopped. The clarity started.

Within two weeks, the team found the real issue (a bug in the form flow on mobile).

Fixed it. Signups rebounded.

Not because they were smarter.

But because they stopped winging it.

Here’s the truth: Guesses feel fast - but they’re expensive.

Clarity takes a beat - but it buys speed.

Tactical Takeaway:

Next time you’re in a brainstorm, try this line: “What do we actually know for sure?”

It’s not a vibe-killer.

It’s a focus-filter.

Because great teams don’t just move fast.

They move forward - with eyes open.

Think this was a banger? Think I’m full of it?

Either way, hit reply and drop some truth bombs.

I read every email 😁

Great leaders are made in minutes. Not meetings.