The Boring Superpower

This is the Minute Business Riff (MBR). Quick takes. Big swings. Leadership riffs you can read in less time than it takes to scroll LinkedIn aimlessly.

One minute. One idea. That’s it.

Today’s word count: 301

It took me 49s to read this.

Most teams chase shiny stuff.

New strategy. New tools. New acronyms. “Let’s try this one thing I saw on LinkedIn...”

Not Jess.

Jess led a business unit that quietly crossed $10M in annual revenue with zero flash.

No viral threads. No 90-slide strategy decks. Just boring, effective work.

Her playbook?

Three things. Every week. Like clockwork:

Monday: Pipeline review - focused on progress, not perfection.

Wednesday: 1:1 coaching - real feedback, not status updates.

Friday: Post-mortem on one lost deal - find the friction, fix it fast.

No skipping. No winging it. Just ruthless consistency.

One week, our VP joined and asked, “Why are we doing the same thing every week?”

Jess didn’t flinch: “Because it works. Boring to most. Powerful to us.”

And she was right.

While other teams were pivoting mid-quarter, hers was compounding.

Small improvements, every week.

Reps got sharper. Forecasts got tighter. Execution went from reactive to reliable.

Turns out: Most teams don’t need more ideas. They need more reps on the stuff that already works.

Tactical Takeaway:

Want compounding performance?
- Choose 3 things that move the needle
- Do them every week - even when it’s boring
- Track consistency, not just creativity

Because mastery isn’t built on novelty.

It’s built on what you’re still doing in week 38.

And the best operators? They don’t chase excitement.

They chase execution - until it compounds.

Think this was a banger? Think I’m full of it?

Either way, hit reply and drop some truth bombs.

I read every email 😁

Great leaders are made in minutes. Not meetings.